Hi, I'm Matthew, and I help dealerships recover profits they've already paid for, by keeping service customers, and increasing dealership sales. With little additional marketing spend!

Discover a tailored approach designed to enhance your dealership's service profitability and customer retention. The Dealership Trust System combines data-driven audits, actionable retention strategies, and hands-on consultation to address the unique challenges faced by enterprise-level dealerships. Our process is transparent, measurable, and focused on sustainable growth.

C = Clarity
Simple marketing always beats complex marketing.
We remove the noise so your message stands out.
A = Acquisition
You don’t need 20 tactics.
You need one simple, trustworthy customer flow that just works.
P = Profit Control
We track the few numbers that matter, tighten the system, and scale only what’s working.
Establish reliable service income streams with proven retention and recovery strategies tailored for large dealerships.
Foster long-term relationships and repeat business by delivering exceptional service experiences that keep customers returning.
Track progress with transparent reporting and clear KPIs, ensuring every initiative delivers tangible improvements to your bottom line.
That means two things: most of your competitors are worried… and most of them are doing the same tired, ineffective tactics that keep them stuck. That’s where using the "Dealership Trust System" becomes your unfair advantage. While other dealers “hope” customers come back, we build engineered retention systems that force repeat business, trigger referrals on demand, and turn your service lane into a predictable profit engine. Retention isn’t a mystery—it’s math, psychology, offers and follow-up. When those are built correctly, you instantly leapfrog the 65% still guessing… and start compounding profits while they’re still complaining about the market.
*2017 Xtime Market Research Study
Profit recovery audits tailored to your dealership's unique needs
Customer retention programs with actionable, data-driven strategies
Strategic consultations for ongoing service revenue growth
CHARTERED EXECUTIVE™ — PART‑TIME BOARD ROLE
Imagine the unfair advantage your dealership could experience with me as a non-executive/contract director delivering my entire catalogue of experience, leadership, strategies, templates and advice at a boardroom level.

I partner exclusively with profit-seeking dealerships wanting to maximize service revenue and improve customer retention metrics. My clients value data-driven insights, measurable outcomes, and a collaborative approach to long-term profitability. If your dealership is ready to elevate its service performance, I'm here and READY to help.
Identify customer retention leaks and plug
Enhance customer satisfaction and retention rates
Gain actionable insights with transparent reporting
Horrific Statistic: GM studies found that every 1% increase in customer retention is worth $150k in annual sales!*

*GM’s Alicia Boler-Davis at NADA 2014
Prices inc. GST

The Customer Anchoring Plan wasn’t created in a classroom, a marketing agency, or a software company.
It was built inside real dealerships — where long-term performance is earned through structure, discipline, and execution, not noise or shortcuts.
Over more than a decade inside two of Australia’s top-performing dealership groups — number one in commercial and number one across overall metrics — I had a front-row seat to what best practice actually looks like when it’s done properly. That vantage point also made the contrast elsewhere obvious. Competitors working hard but without structure. Activity without control. Results today with no certainty tomorrow.
At some point, observation wasn’t enough.
So I put my own money where my mouth is.
I ran, grew, and ultimately sold my own automotive service and repair business. I dealt with payroll, margins, staffing pressure, customer complaints, quiet months, and the real cost of getting retention wrong. That experience strips theory very quickly and forces you to focus on what actually holds customers over time.
Alongside this, I invested in formal management training — including TAFE management qualifications and a Graduate Certificate in Management (Professional Practice) — not as a badge, but to pressure-test real-world execution against what’s taught.
The Customer Anchoring Plan is the result.
It’s not marketing fluff. It’s not a CRM feature list. And it’s not built to look good in a presentation.
It’s a practical system designed to anchor customers to your dealership over time — because sustainable profitability doesn’t come from more activity, it comes from better structure, clearer decisions, and disciplined execution.
*Dealership Trust System™ Hassle-Free Guarantee
Within 90 days, we guarantee measurable progress in at least two of the following Trust System performance indicators:
Customer contact coverage
Follow-up execution consistency
Early rebooking commitments
Reactivation campaign engagement
Missed appointment reduction
All improvements are measured against your dealership’s baseline metrics recorded during onboarding.
If this progress is not achieved — and the agreed Trust System actions have been implemented — we will refund 33% of your fees and provide you with the full Trust System audit, playbooks, and data findings to keep!
Most dealership owners can feel when something isn’t right.
Retention looks softer than it should.
Follow-up feels inconsistent.
Customers don’t come back the way they used to.
The problem is rarely effort.
It’s visibility.
Without clear structure, weaknesses stay hidden until they’re expensive.
That’s why I built the:
Customer Anchoring Diagnostic.
It’s a short, practical self-assessment that helps you identify where your dealership is exposed — across customer data, follow-up discipline, rebooking behaviour, and retention risk.
No theory.
No scoring for the sake of it.
Just an honest view of where structure is holding — and where it isn’t.
Most dealerships complete it in under 10 minutes.
Some are surprised by what they see.
A non‑executive, contract director engagement for dealership owners who want leverage at the decision level — not another advisor.
The Chartered Executive™ role places me alongside ownership and senior leadership to govern, challenge, and improve the structures that drive marketing performance, service retention, and long‑term profitability.
This is not a coaching or consulting arrangement. It is a board‑level role with influence over strategy, systems, and execution discipline.
Board‑level strategic oversight and decision support
Design and enforcement of marketing‑led dealership structures
Direct access to proven frameworks, templates, and operating systems
Executive accountability across marketing, service retention, and growth initiatives

Non‑executive / contract director appointment
Direct work with owners, GM, and senior leadership
Ongoing strategic input, review, and governance (scope defined upfront)
This role is only suitable for dealerships that:
Are serious about structural change and long‑term growth
Are willing to operate as a marketing‑led organisation
Want experienced challenge and clarity at boardroom level
Strictly limited number of appointments accepted
Engagement by application only
Fees determined by scope, cadence, and level of involvement
Dealerships are complex, interdependent businesses. Occasionally an issue emerges that requires experienced diagnosis, decisive intervention, and senior-level judgement — not a long-term program.
Untangle complex operational or political issues
Pressure-test major decisions before they’re made
Identify where structure, incentives, or execution are breaking down
Turn short-term problems into long-term competitive advantage
These engagements are:
Clearly scoped
Time-bound
Designed to create clarity and momentum, not dependency
Led by senior judgement, not junior execution

Contact us today to schedule a consultation and discover how the Dealership Trust System can help your business thrive. Take the first step toward predictable service revenue and lasting customer loyalty.
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